Emotive Films: March 7th, 2025
You know it when you hear it—those lifeless, overused stock music tracks that make a marketing video feel cheap, forgettable… or worse, just like every other brand’s content.
𝗪𝗵𝘆 𝗠𝘂𝘀𝗶𝗰 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗠𝗼𝗿𝗲 𝗧𝗵𝗮𝗻 𝗬𝗼𝘂 𝗧𝗵𝗶𝗻𝗸
In video, you only have two senses to work with—sight and sound.
Strong visuals grab attention, but music? That’s what makes people feel something.
It sets the tone before a single word is spoken. It creates anticipation, emotion, and momentum.
I’ve worked on projects where the perfect track 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘦𝘥 an average edit into something genuinely powerful—and where bad music nearly torpedoed an otherwise solid piece of content.
𝗛𝗼𝘄 𝘁𝗼 𝗖𝗵𝗼𝗼𝘀𝗲 𝗠𝘂𝘀𝗶𝗰 𝗧𝗵𝗮𝘁 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗪𝗼𝗿𝗸𝘀:
🔹 𝗗𝗶𝘁𝗰𝗵 𝘁𝗵𝗲 𝗙𝗿𝗲𝗲 𝗦𝘁𝘂𝗳𝗳
If it’s free, there’s a reason—it’s overused, low-quality, and uninspired. You want your brand to stand out, not sound like a stock template.
🔹 𝗜𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗮 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗠𝘂𝘀𝗶𝗰 𝗟𝗶𝗯𝗿𝗮𝗿𝘆
Platforms like Musicbed, Artlist, and Epidemic Sound actually 𝘤𝘶𝘳𝘢𝘵𝘦 music. You’re not just getting generic loops—you’re getting tracks with real artistry behind them.
🔹 𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝗖𝘂𝘀𝘁𝗼𝗺 𝗠𝘂𝘀𝗶𝗰 (𝗜𝘁’𝘀 𝗡𝗼𝘁 𝗝𝘂𝘀𝘁 𝗳𝗼𝗿 𝗛𝗼𝗹𝗹𝘆𝘄𝗼𝗼𝗱)
You don’t need a blockbuster budget to work with a composer. There are incredible independent musicians and producers who can craft something totally custom for your brand.
𝗙𝗶𝗻𝗮𝗹 𝗧𝗵𝗼𝘂𝗴𝗵𝘁
Music isn’t just background noise—it’s 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱’𝘀 𝘃𝗼𝗶𝗰𝗲.
Choosing the right music can mean the difference between a video that lands and one that people cringe over.
So next time you're selecting music for your marketing video, ask yourself:
🔹 Does this enhance the story?
🔹 Does this sound like our brand?
🔹 Does this drive the right emotion?
If not—keep searching. 𝙔𝙤𝙪𝙧 𝙗𝙧𝙖𝙣𝙙 𝙙𝙚𝙨𝙚𝙧𝙫𝙚𝙨 𝙗𝙚𝙩𝙩𝙚𝙧.
Want to avoid the stock music cringe in your next video? Learn how we do it at: www.emotivefilms.com
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